Hi! I'm Alejandro.
And I’m also known as Alex. Born in Denver, Colorado & moving to the Greater Washingtonian area at a young age, being kind, fair, & respectful was the foundation of my upbringing. I’m a product of the world’s most wonderful parents who invested all of their time & energy in exposing me to a wide range of experiences from education, sports, hardships, music, travel, etc.
Being physically active was a major part of my childhood, but I grew to become lazy, complacent, and careless throughout early high school. This resulted in me struggling with physical activity, food behaviors, and relationships. I didn’t feel comfortable in my own skin.
On August 27, 2007 I made a bet with my parents that I’d go to the gym five times a week for three consecutive months in exchange for the payment of my gym membership. Little did they know, my parents commenced a lifelong journey of me as a competitive physique athlete, a health & fitness career, and a son whose passion has become contagious, relatable, & effective to those around him.
My hobby is the sport of physique & bodybuilding, but my career is bridging the gap between results & sustainability. My company, Major Aesthetics, grew before I knew what it was. My personal health & fitness progression created a platform where I was helping friends & family for several years until my time became saturated. That is when I saw potential in creating my own health business. Eight years later & my daily life is dedicated to the movement. I communicate with my clients first thing in the morning to the last moment of the day. It’s important to understand the sets/reps and calories, however, my passion is identifying what’s ideal for each client’s physique & physical health, while balancing that with HAPPINESS & longevity in their program.